Skincare customers run out and forget. A timed reminder brings them back.
Serums, SPF, moisturisers — skincare products have predictable usage cycles. Customers who run out and do not get a timely reminder often try a different brand next. Reorder Reminder Pro sends a personalised email when each customer is actually running low, calculated from their purchase date and the product's typical usage period.
Skincare is the ideal use case for timed reorder reminders
Predictable depletion rate
A 30ml serum used twice daily lasts a predictable number of days. Usage days configuration is straightforward — and the reminder timing is accurate.
High repeat purchase intent
Skincare customers who find a product that works are loyal — they want to reorder. The barrier is remembering to do it before they run out.
Timing is everything
A reminder that arrives 3 days before the serum runs out converts. One that arrives a week after the bottle is empty does not — the customer has already found an alternative.
Email is the right channel
Skincare customers are habitual — they check email and respond to personal, relevant messages. A timed reorder email outperforms generic promotions.
Typical usage day configuration for skincare stores
Adjust usage days to match your specific products. When in doubt, set a slightly shorter period — better to remind early than after the customer has already reordered elsewhere.
Free tool
Generate a direct checkout link for your skincare products
Reorder reminder emails convert better when the link takes customers straight to checkout with their product pre-loaded — not to a product page they need to navigate. Generate Shopify checkout links free.
Generate free Shopify checkout links →Skincare store questions
How do I configure reminders for skincare products with different usage rates?
In Manual Mode, you set usage days per product. A 30ml serum used morning and night typically lasts 30–45 days — enter whichever figure matches your customers' typical usage. A 50ml moisturiser used twice daily might last 60 days. Each product has its own reminder cadence, and every customer gets their reminder calculated from their individual purchase date.
Can I send reminders for SPF and seasonal skincare products?
Yes. SPF products are high-volume replenishables — customers go through them quickly in summer. Configure a shorter usage period (14–21 days for daily SPF users) and reminders will fire accordingly. For seasonal products, you can configure usage days to match the typical season length.
What about customers who are trying a product for the first time?
The reminder arrives at the point when a first-time buyer is most likely to have formed a habit and run low. This is actually the highest-converting moment — they have had a positive experience, they are running low, and your email arrives precisely when they would otherwise start looking for alternatives.
Does it work if I sell both skincare and other product categories?
Yes. You configure usage days only for the products where it makes sense — your skincare and other consumable lines. Products without a configured usage period do not generate reminders. The app works alongside your full product catalogue without affecting unrelated products.
Can the reminder email include a discount code to encourage reorders?
The reminder email sends using your store branding and can include a direct checkout link. For discount codes, you can create a Shopify discount and include the code and checkout link in your email template. Custom template editing is available on paid plans.
Remind skincare customers before they shop elsewhere.
Per product. Per customer. Automatic.
Start recovering repeat ordersFree plan available · No credit card required · Installs in one click