Skincare customers run out and forget. A timed reminder brings them back.
Serums, SPF, moisturizers — skincare products have predictable usage cycles. Customers who run out and do not get a timely reminder often try a different brand next. Reorder Reminder Pro sends each customer a skincare replenishment email (a repurchase reminder for the exact product they bought), scheduled from their purchase date plus the usage days you set for that product.
Skincare is the ideal use case for timed reorder reminders
Predictable depletion rate
A 30ml serum used twice daily lasts a predictable number of days. Working out usage days is straightforward, and the reminder follows the number you set.
High repeat purchase intent
Skincare customers who find a product that works are loyal — they want to reorder. The barrier is remembering to do it before they run out.
Timing is everything
A reminder that arrives a few days before the serum is finished gives the customer time to reorder. One that arrives a week after the bottle is empty may be too late — they may already have bought an alternative.
Email is the right channel
Skincare customers follow routines. A reorder email about the exact product in their routine is more relevant to them than a generic promotion.
Skincare replenishment: typical usage days by product
Adjust usage days to match your specific products. When in doubt, set a slightly shorter period — better to remind early than after the customer has already reordered elsewhere.
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Working out how long a 30 ml serum or 50 ml moisturizer lasts? Use the free reorder interval calculator.
Comparing skincare reorder reminder apps? See how the Shopify reorder reminder app works, the best Shopify replenishment reminder apps compared, or Reorder Reminder Pro vs Klaviyo, Replenish and rePete.
Skincare store questions
How do I configure reminders for skincare products with different usage rates?
In Manual Mode, you set usage days per product. A 30ml serum used morning and night typically lasts 30–45 days — enter whichever figure matches your customers' typical usage. A 50ml moisturizer used twice daily might last 60 days. Each product has its own reminder cadence, and every customer's reminder is scheduled from their individual purchase date.
Can I send reminders for SPF and seasonal skincare products?
Yes. SPF products are high-volume replenishables — customers go through them quickly in summer. Set a shorter usage period for them (for example 14–21 days if your customers use SPF daily) and reminders send on that schedule. For seasonal products, you can configure usage days to match the typical season length.
What about customers who are trying a product for the first time?
They get the same reminder as everyone else: on the usage days you set after their purchase. For a first-time buyer, that reminder arrives around the time their first bottle or jar is being finished, which is when they decide whether to buy it again or try something else.
Does it work if I sell both skincare and other product categories?
Yes. You configure usage days only for the products where it makes sense — your skincare and other consumable lines. Products without a configured usage period do not generate reminders. The app works alongside your full product catalog without affecting unrelated products.
Can a skincare repurchase reminder include a discount code?
Yes. The reminder email uses your store branding, its reorder button goes straight to checkout, and the template supports a discount code if you want to offer one.
Remind skincare customers before they shop elsewhere.
Per product. Per customer. Automatic.
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